To have a dynamically evolving representation of tourists, able to represent as knowledge their actions and infer from past knowledge their interests.
- Monitor tourist actions in websites and booking systems, in order to identify their profile and infer preferences and interests
- Assist tourist trough intuitive and interactive interfaces, like chat-bots, while planning and executing their vacations
- Cross-reference tourists' feedback with their characteristics and external factors, like weather, in order to infer the new tourist's satisfaction
- Review previous advises and active tourists' bookings in face of contextual changes (like weather changes) and proactively correct them
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