Strategic Design

"Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments."


  • SWOT analysis (windows of opportunity and constraints)
  • Product Distinctive Factors (User & Market) & Innovation R&Di Strategy
  • Collaboration & Planning